I had to choose 2 online companies that specialized in goods created with sustainable materials and analyze their ability to provide sustainable products and market themselves successfully as sustainable sources.

The companies I chose were: Fashion Ethic & The Ultimate Green Store

Click to view each company and return to page to read conclusion

Conclusion

After researching both companies, I feel that the Ultimate Green store had successfully branded their company as more environmentally friendly. Comparing both sites, Fashion Ethic's aesthetic looks to be more fashion-oriented to where the Green Store's aesthetic looks to be more eco-friendly. One big difference is the products they provide. Fashion Ethic provides way more apparel than the Green Store, and that's bad since I first complained that Fashion Ethic didn't provide more apparel options. However, regardless of the lack of apparel options in the Green Store, there is a beyond and abundant amount of other eco-friendly materials provided to purchase. How this makes it more environmentally friendly than Fashion Ethics is it encourages people to be more eco-friendly by changing their entire lifestyle; not just their apparel choices. The Ultimate Green Store brands themselves to provide products to not supply a 'trendy lifestyle', but to supply a healthier way of life.