The Ultimate Green Store (www.theultimategreenstore.com)
" As the ultimate web-based destination for eco-conscious shoppers, The Ultimate Green Store provides a collection of many of the finest environmentally friendly products for you, your home, office, kids and even your pets! We also have an incredible collection of gifts for any occasion and you may personalize your shopping experience by creating a wishlist or custom gift registry for your special event!
We carry products from many of the world’s leading manufacturers and designers of sustainable, natural, organic, recycled, eco-friendly goods- products that are made with your health and the health of our planet in mind. Many of these companies are amongst the most socially responsible companies around. We also carry some green products made by companies that did not start out with environmental concerns in mind, but now realize the importance of sustainable practices and production in launching green lines within their category. We hope that in supporting these manufacturers, they will continue to move in this positive direction. " - The Ultimate Green Store (http://www.theultimategreenstore.com/t-about.aspx)
We carry products from many of the world’s leading manufacturers and designers of sustainable, natural, organic, recycled, eco-friendly goods- products that are made with your health and the health of our planet in mind. Many of these companies are amongst the most socially responsible companies around. We also carry some green products made by companies that did not start out with environmental concerns in mind, but now realize the importance of sustainable practices and production in launching green lines within their category. We hope that in supporting these manufacturers, they will continue to move in this positive direction. " - The Ultimate Green Store (http://www.theultimategreenstore.com/t-about.aspx)
Content
This website has everything! Furniture, bedding, home accessories, towels, filters, cleaning supplies, office supplies, bags watter bottles, kitchen supplies, apparel for: babies, kids, teens and adults, pet apparel, toys and grooming supplies, bath and beauty products, solar products, many types of bags and personal accessories. You can shop by brand with at least 50 different brands offered.
Online Marketing
They provide online specials and a e-newsletter. Online video promoting green shopping.
Sustainable Materials
Too many to list! Fabrics where organic such as organic rubberwood, cotton, wool and denim. Bamboo and Hemp. Some interesting recycled textiles: rubber tires, seatbelts, flour bags and newspaper. Recycled PET. Solar panels. Banana leaves.
This website has everything! Furniture, bedding, home accessories, towels, filters, cleaning supplies, office supplies, bags watter bottles, kitchen supplies, apparel for: babies, kids, teens and adults, pet apparel, toys and grooming supplies, bath and beauty products, solar products, many types of bags and personal accessories. You can shop by brand with at least 50 different brands offered.
Online Marketing
They provide online specials and a e-newsletter. Online video promoting green shopping.
Sustainable Materials
Too many to list! Fabrics where organic such as organic rubberwood, cotton, wool and denim. Bamboo and Hemp. Some interesting recycled textiles: rubber tires, seatbelts, flour bags and newspaper. Recycled PET. Solar panels. Banana leaves.
Personal Overview
There wasn't anything I didn't like. I really loved this site and
what I loved most about it is they had EVERYTHING that you
would want!
The contents of the site was beyond abundant. And for each product, a very detailed description was given. What it was made out of, the process of making it, and how it's sustainable. I let the customer be assured that they were getting a sustainable product.
Another aspect of their products that surprised me, which it shouldn't have, was the promotion of renewable energy. They had products, that were very affordable, that used solar cells. I thought this was a great idea! This was the first time that I've seen this being offered anywhere at such cheap costs.
They didn't have much of an online marketing campaign but I can understand why. Most of their marketing was done in paper publications (which for an online company that practices sustainability is kind of odd since you want to lessen the consumption of paper) and through participatory expos such as the Green Expo.
Also, a lot of recycled materials that were used to create the products available were materials I've never heard of or known was used as recycled or sustainable materials. I didn't know what rubberwood was. I didn't know people used banana leaves as an alternative to make paper. I never would have imagine that the coarse material of a car tire could be used to make a beautiful handbag.
The only complaints I would have is the lack of apparel they have for adults. The only thing they offered were t-shirts and there were only 12 options. I would have expected to see them source from more vendors and provide more options to buy more sustainable clothing. Another thing is they didn't list the manufacturing origin. This is information I wished they had provided so I at least have an idea that the products were made in an environment where there was an option of fair labor and the raw, organic materials were produced near the manufacturing origin.
what I loved most about it is they had EVERYTHING that you
would want!
The contents of the site was beyond abundant. And for each product, a very detailed description was given. What it was made out of, the process of making it, and how it's sustainable. I let the customer be assured that they were getting a sustainable product.
Another aspect of their products that surprised me, which it shouldn't have, was the promotion of renewable energy. They had products, that were very affordable, that used solar cells. I thought this was a great idea! This was the first time that I've seen this being offered anywhere at such cheap costs.
They didn't have much of an online marketing campaign but I can understand why. Most of their marketing was done in paper publications (which for an online company that practices sustainability is kind of odd since you want to lessen the consumption of paper) and through participatory expos such as the Green Expo.
Also, a lot of recycled materials that were used to create the products available were materials I've never heard of or known was used as recycled or sustainable materials. I didn't know what rubberwood was. I didn't know people used banana leaves as an alternative to make paper. I never would have imagine that the coarse material of a car tire could be used to make a beautiful handbag.
The only complaints I would have is the lack of apparel they have for adults. The only thing they offered were t-shirts and there were only 12 options. I would have expected to see them source from more vendors and provide more options to buy more sustainable clothing. Another thing is they didn't list the manufacturing origin. This is information I wished they had provided so I at least have an idea that the products were made in an environment where there was an option of fair labor and the raw, organic materials were produced near the manufacturing origin.
Conclusion
This was an excellent source for products made of sustainable materials. They had everything that you would need to go about your daily routine and provided at decent, somewhat affordable prices. I don't know how much this mirrors my view of sustainability. Although they use and abundant amount of sustainable resources, I don't know what exactly is domestically manufactured. I also don't think everyone could afford these products during these hard economic times. There also wasn't any apparel for me to really have a sense of what sustainable alternatives they had sourced in providing to the public. I was a bit disappointed in their lack of online marketing (or maybe I couldn't find their online marketing strategy). But I think the best way of marketing is through online and online social media, which they has none of.
But overall, this is an excellent site that I would definitely tell my family and friends about so they can be more eco-friendly.
Update: They actually do have a Facebook page that is being updated on an almost daily basis.
This was an excellent source for products made of sustainable materials. They had everything that you would need to go about your daily routine and provided at decent, somewhat affordable prices. I don't know how much this mirrors my view of sustainability. Although they use and abundant amount of sustainable resources, I don't know what exactly is domestically manufactured. I also don't think everyone could afford these products during these hard economic times. There also wasn't any apparel for me to really have a sense of what sustainable alternatives they had sourced in providing to the public. I was a bit disappointed in their lack of online marketing (or maybe I couldn't find their online marketing strategy). But I think the best way of marketing is through online and online social media, which they has none of.
But overall, this is an excellent site that I would definitely tell my family and friends about so they can be more eco-friendly.
Update: They actually do have a Facebook page that is being updated on an almost daily basis.