Sustainability in the Fashion Industry

                 Target Tee

Picture

Description
:   Tee with front screenprint design

Origin:   U.S.A.

Content:   60% Cotton, 40% Polyester

Point of Purchase:   Target

Overview:   I like to buy tees from Target because they're cheap. That being said, I'm going to make the assumption that the quality isn't that great, which through much wear, I am proven correctly. After a only a few wears, the shirt starts pilling, especially below the armhole. Also, seeing that the shirt only costs $10 retail, I am going to assume that it is made from the cheapest of cotton ( which explains the pilling ) and the screenprint is actually a garment print. If the design is garment print, then it is more sustainable then screenprinting. But being that it is made in the U.S.A., I'm surprised about the cost. With the cost, it's clear that labor didn't cost that much. So I would have expect it to have been made in China instead with its price point since labor is cheaper in China then the US. And compared to my other tees being made in Latin America, you would think the quality could be better as well. Also, based on the fiber content, the company had to use more chemicals to produce the poly blend in the tee. One thing I'm wondering is where they got the cotton. With the cheap quality of cotton, I'm wondering if it was grown in another country? If it was, the carbon footprint could be a lot bigger than using cotton grown in the US, which I assume is more expensive than cotton grown in India.